Young and Smith: Marketing Content
Young and Smith Overview
Young & Smith partnered with Obsidian Visure to revitalize their visual identity and redefine how their audience experiences their brand. The goal was to capture the essence of modern masculinity, brotherhood, and refined lifestyle through imagery that felt both intentional and effortlessly authentic.
Through a Signature Session, we crafted visuals that balanced editorial polish with natural interaction. Inspired by timeless luxury and clean minimalism, we used warm tones, rich textures, and ambient light to highlight the brand’s understated sophistication. Lunden and Juwan’s natural chemistry, marked by ease, confidence, and connection, became the heartbeat of the shoot. Each frame was designed to tell a story of partnership, vision, and authenticity that resonates with the lifestyle they represent.
Campaign Assets
Results
The resulting collection reintroduced Young & Smith as a lifestyle brand rooted in excellence and aspiration.
Created awareness: Reintroduced Young & Smith to their audience with refreshed visuals that reflected their growth and modern identity.
Drove engagement: Produced lifestyle imagery that resonated on social platforms and inspired authentic interaction from followers.
Articulated evolution: Showcased the brand’s progression from concept to refined lifestyle identity through cohesive storytelling and elevated visual direction.