Coach: Hitch Backpack Spec Campaign Overview

This spec campaign reimagines the Coach Hitch Backpack in Maple as an essential companion for slow, intentional days in the city. Set in a warm autumn park, we follow a modern creative as she moves through moments of pause and motion, from quiet time on a bench to walking tree-lined paths. The story emphasizes ease and confidence, showing how the bag supports her rhythm rather than overpowering it.

Visual Assets

Results

This campaign demonstrates my ability to translate product features like craftsmanship, capacity, and versatility into elevated, market-ready visuals for fashion and lifestyle brands.

Product Benefits Made Visual: The leather texture, structured silhouette, hardware, and functional pockets are showcased through close-up and functional shots, reinforcing the Hitch Backpack’s promise of durability, organization, and everyday ease.
Lifestyle Integration: By pairing detailed imagery with scenes of the bag in use on a model relaxing, walking, and reaching for essentials, the campaign communicates both aspirational style and real-world practicality.
Brand and Channel Alignment: Warm, tonal color grading and balanced compositions are designed to adapt seamlessly across website hero placements, product pages, paid social, and email, supporting cohesive storytelling at every touchpoint.
Proof of Concept: This project serves as a strong proof of concept for my ability to create lifestyle and accessory imagery that elevates brand identity, highlights product utility, and resonates emotionally with style-driven consumers.