Rosalind Michelle Skin Co: Drink Your Water
Sis Water Bottle Spec Campaign
Rosalind Michelle Skin Co: Water Bottle
Spec Ad Overview
This campaign positions Rosalind Michelle Skin Co.’s “Drink Your Water, Sis” glass bottle as a daily ritual object that merges hydration, self-care, and soft luxury. Set in a warm autumn park, we follow a modern woman as she discovers, unpacks, and uses the bottle in real time. The narrative centers around intentional pauses in her day, reinforcing the idea that drinking water is not just a habit, but a moment to reconnect with herself.
Warm, tonal neutrals connect the model’s skin, hair, nails, wardrobe, and the bottle’s frosted finish to the environment, creating a cohesive visual world that feels both grounded and elevated. Close up shots highlight the bold “Drink Your Water, Sis” typography, frosted glass texture, and rose gold cap, while wider frames show the bottle in motion, pulled from the backpack, held at the tree, and lifted to her lips. Packaging shots featuring the cylinder and back-of-tube copy anchor the brand story and communicate quality and care. The consistent grading, soft directional light, and use of the Coach bag as a supporting prop all reinforce a quiet luxury wellness lifestyle.
Visual Assets
Results
This campaign demonstrates my ability to translate a wellness product’s message and mindset into elevated, market-ready visuals for beauty and lifestyle brands.
Product Benefits Made Visual: The frosted glass, luxe metallic cap, and bold affirmational text are showcased through tight detail shots and thoughtful compositions, reinforcing the bottle’s promise as both a hydration tool and a statement piece in a self-care routine.
Lifestyle Integration: By pairing product and packaging shots with real use moments such as unpacking the tube, drinking against the tree, and sliding the bottle into the side pocket, the imagery communicates both aspirational wellness and authentic everyday functionality.
Brand and Channel Alignment: Warm, inclusive casting, neutral tones, and outdoor settings are designed to adapt seamlessly across e-commerce, social media, email marketing, and paid campaigns, supporting cohesive storytelling at every touchpoint.
Proof of Concept: This project serves as a strong proof of concept for my ability to create wellness and beauty imagery that elevates brand identity, celebrates Black women, and connects emotionally with consumers who see hydration as part of a larger self-care lifestyle.