Chanel: Cat Eye Sunglasses
Spec Campaign Overview

This speculative campaign for Chanel Cat Eye Sunglasses was created to showcase proof of concept for luxury lifestyle product visuals. Shot along the Amalfi Coast, the imagery highlights the elegance, sophistication, and timeless appeal of the sunglasses within a high-fashion travel setting. The creative direction paired close-up detail shots of the product with cinematic lifestyle portraits, featuring a model styled in a chic polka dot scarf and refined accessories. The result was a narrative that celebrated both the product’s craftsmanship and the aspirational lifestyle it represents, situating Chanel eyewear as an icon of leisure, luxury, and timeless beauty.

Campaign Assets

Results

This campaign demonstrates my ability to elevate lifestyle products through intentional, luxury-focused visuals.

Product Storytelling: The imagery not only highlights the sunglasses but frames them within a story of elegance, travel, and cultural sophistication.
Lifestyle Integration: By situating the product in a natural yet aspirational environment, the campaign makes Chanel eyewear feel both accessible and iconic.
Brand Alignment: The styling, location, and cinematic tone mirror Chanel’s reputation for timeless glamour and high fashion.
Proof of Capability: This spec campaign proves my ability to translate product benefits and brand identity into compelling, market-ready visuals for beauty and lifestyle brands.