Black Girl Sunscreen Spec Campaign Overview

This speculative campaign for Black Girl Sunscreen SPF 30 was created to demonstrate proof of concept for premium skincare visuals. Shot in a sunlit, poolside setting, the imagery blends product-focused close-ups with lifestyle moments that show the sunscreen in active use. The campaign highlights the key benefits of the product, including its moisturizing texture, no white residue, and water resistance, while framing it within a luxury lifestyle aesthetic. From application shots on glowing skin to styled product stills, the visuals were designed to communicate both function and elegance, positioning Black Girl Sunscreen as an essential part of sun care for beauty-driven consumers.

Campaign Assets

Results

This spec campaign underscores my ability to translate skincare benefits into elevated, market-ready visuals for beauty and lifestyle brands.

Benefit Demonstration: The imagery captures sunscreen in application, visually reinforcing its lightweight, residue-free formula.
Lifestyle Integration: By featuring the product in a poolside setting, the campaign situates Black Girl Sunscreen within aspirational yet relatable summer routines.
Brand Alignment: The sleek black packaging, glowing skin tones, and warm light mirror the brand’s commitment to both protection and beauty.
Proof of Capability: This project demonstrates my ability to create visuals that showcase product performance while elevating brand identity, making skincare products feel luxurious, desirable, and lifestyle-driven.