The Bon Don New Campaign
The Bon Don Campaign Overview
For The Bon Don, we produced a new product campaign to introduce an expanded line of hair accessories, including scrunchies, head scarves, and fresh colorways of their signature bonnets. The creative direction highlighted both the quality craftsmanship and the variety of styles, ensuring each piece felt modern, versatile, and elevated. The purpose was to capture attention from prospective clients, deepen loyalty among existing customers, and build momentum for sales of the new offerings.
Campaign Assets
Results
The imagery-driven campaign amplified the excitement around The Bon Don’s expanded collection.
Product Visibility: Styled images of the accessories worn by a model gave prospective clients a clear sense of how the scrunchies, scarves, and bonnets could be incorporated into their own routines.
Stronger Brand Identity: By moving beyond flat product shots, the campaign presented The Bon Don as an aspirational yet approachable lifestyle brand.
Sales & Awareness Lift: The campaign generated buzz among new audiences, drove increased brand awareness, and boosted sales of the newly launched accessories.