Sol de Janeiro: Glow Body Oil
Spec Campaign Overview

This speculative campaign for Sol de Janeiro’s Glowmotions Body Glow Oil was designed to highlight the product’s radiant finish and lifestyle appeal. Shot poolside, the imagery combines sunlit product stills with dynamic lifestyle captures, showing the oil both in-hand and applied directly to skin. The visuals emphasize the shimmer, hydration, and luminous effect of the oil against glowing summer skin, while situating the product in an aspirational yet relaxed environment. Each frame was crafted to communicate indulgence, sensuality, and the transformative glow that defines Sol de Janeiro’s brand identity.

Campaign Assets

Results

This campaign demonstrates my ability to translate product benefits into elevated, market-ready visuals for beauty brands.

Product Benefits Made Visual: The glow, sheen, and nourishing texture of the oil were captured in detail, reinforcing the product’s promise of radiant skin.
Lifestyle Integration: By pairing product shots with real use on a model, the campaign communicates both aspirational beauty and authentic wearability.
Brand Alignment: The warm tones, poolside setting, and golden highlights align seamlessly with Sol de Janeiro’s tropical, sun-kissed brand ethos.
Proof of Concept: This project serves as a strong proof-of-concept for my ability to create beauty imagery that both elevates brand identity and connects emotionally with consumers.