Luxe Pickleball: Product Launches
Luxe Pickleball Product Marketing Overview
Luxe Pickleball partnered with Obsidian Visure to create lifestyle visuals for the launch of their newest paddles and pickleball bag collection. The goal was to build awareness around these new releases while capturing the vibrant energy and evolving culture of pickleball as it expands into a more diverse and wellness-driven community.
Through a Focused Edit session, we crafted imagery that blended sport, lifestyle, and design. Each visual highlighted the bold identity of Luxe Pickleball, combining modern color palettes, dynamic composition, and natural light to evoke both movement and leisure. The shoot was designed to present pickleball as more than a game. It is a reflection of balance, confidence, and community.
The session featured athletes and lifestyle models who embody the brand’s mission to make pickleball inclusive, stylish, and approachable. From close-up product highlights to action-driven moments, every frame was intentionally composed to serve as a marketing asset for digital campaigns, social content, and retail storytelling.
Campaign Assets
Results
The imagery delivered tangible results for Luxe Pickleball’s product launch, reinforcing the brand’s position at the intersection of sport and lifestyle.
Created awareness: Introduced Luxe’s new paddle designs and bag collection with imagery that captured attention and elevated brand perception.
Highlighted diversity: Showcased representation within the growing pickleball community, expanding the narrative of who the sport is for.
Promoted engagement: Produced content that encouraged social interaction and inspired audiences to connect pickleball with wellness and self-expression.