Diptyque: Baies Candle Spec Campaign Overview

This spec content creation session was designed to explore how Diptyque Paris candles could be presented through aspirational lifestyle storytelling for a social media content drop. The shoot focused on positioning the candle as an integral part of refined daily rituals by placing the product within intimate, lived-in environments that felt calm, intentional, and indulgent. Through the use of soft textures, warm neutral tones, and moments of quiet presence, the imagery moves beyond traditional product photography and instead invites the viewer to imagine Diptyque as part of their own lifestyle. The visuals demonstrate how the brand’s craftsmanship, elegance, and atmosphere can be translated into compelling lifestyle driven content suitable for digital and social platforms.

Visual Assets

Results

This campaign demonstrates my ability to translate product features like craftsmanship, capacity, and versatility into elevated, market-ready visuals for fashion and lifestyle brands.

Product Benefits Made Visual: The imagery highlights the candle’s craftsmanship through clean compositions, close details, and soft lighting that emphasizes the glass, label, and flame. The glow of the candle becomes a visual representation of warmth, comfort, and sensory indulgence, reinforcing the emotional benefit of the product rather than just its function.
Lifestyle Integration: By placing the candles within relaxed home settings, the content demonstrates how Diptyque seamlessly fits into everyday rituals. Whether styled on a coffee table, beside a sofa, or during quiet moments of reflection, the visuals communicate that luxury can be both elevated and lived in.
Brand and Channel Alignment: The visual language aligns with Diptyque’s timeless brand identity while being optimized for social platforms. The compositions were intentionally framed for Instagram and digital storytelling, balancing editorial polish with approachability to encourage saves, shares, and sustained engagement.
Proof of Concept: This session serves as a proof of concept for how Diptyque candles can be marketed through lifestyle-driven storytelling. The imagery demonstrates how product-focused content can remain aspirational while feeling personal, offering a scalable approach for future social campaigns, seasonal drops, and digital brand storytelling.