Case Study: Rosalind Michelle SkinCo

Rosalind Michelle SkinCo Team Expansion Launch

Challenge

Rosalind Michelle SkinCo, a luxury skincare company, was entering a new stage of growth. With two new estheticians joining the team, the business needed to share this expansion with existing and prospective clients in a way that felt both premium and informative. At the same time, the company was launching its new Skin Standard philosophy and introducing advanced technologies such as Aerolase laser treatments. The challenge was two-fold:

  • Announce the new staff and services in a way that built trust and excitement.

  • Create multimedia content that not only informed but also attracted new clients to book appointments.

Approach

Our strategy was to position the new hires and technology within a broader narrative of elevated care and innovation. We developed a multimedia campaign that highlighted:

  • Team Expansion: Professional portraits and behind-the-scenes video of the new estheticians to humanize the announcement and introduce them as trusted experts.

  • The Skin Standard Rollout: Branded video content explaining the philosophy of this new standard, paired with lifestyle imagery that aligned with the company’s luxury aesthetic.

  • Technology Spotlight: A dedicated feature on Aerolase treatments, using short-form video to simplify the science while emphasizing client benefits like clearer skin, faster results, and non-invasive care.

By blending visual storytelling with clear messaging, we ensured that every piece of content was not only beautiful but also educational and conversion-driven.

Impact

The campaign elevated Rosalind Michelle SkinCo’s positioning as a forward-thinking, client-centered skincare company.

  • Increased Awareness: Loyal clients were immediately informed of the new estheticians and services, strengthening trust and client retention.

  • New Client Attraction: The polished campaign introduced the Skin Standard and Aerolase technology in an aspirational, approachable way, drawing in new clientele who were seeking advanced treatments.

  • Brand Differentiation: By focusing on both team expertise and innovative technology, Rosalind Michelle SkinCo distinguished itself from competitors and reinforced its role as a premium skincare destination.

55%

Increase in Sessions Booked

A woman with long, wavy brown hair sitting on a white couch, smiling at the camera, in a bright indoor setting.

83%

Increase in Site Visits

A woman with shoulder-length blonde hair smiling with arms crossed, standing in front of a mirror in a bright room.

13

Assets Delivered

A woman with dark, wavy hair and light skin sitting on a white sofa, looking thoughtfully to her right with her chin resting on her hand, wearing a white sleeveless top, gold jewelry, and a ring.